Built for agents who can't miss a single lead.
Listr started with a simple observation: real estate agents lose deals not because they lack skill or hustle — but because leads arrive at 11 pm, on a Tuesday, when an agent is in a showing or putting their kids to bed.
The first 5 minutes decide the deal. Most agents miss that window.
Research consistently shows that the probability of qualifying a lead drops by more than 80% if the first response takes longer than 5 minutes. In real estate, where leads arrive from Zillow, Realtor.com, and social at all hours, that window is almost always missed.
Agents aren't lazy — they're human. They sleep. They show houses. They negotiate contracts. They can't also be glued to every notification channel around the clock.
We built Listr to close exactly that gap — not to replace the agent, but to make sure no lead ever hears silence.
Four principles behind everything we build.
These aren't values on a poster. They're decisions we make every time we ship a feature.
Speed as respect
A lead who waits 6 hours for a reply has already moved on. Fast responses are a form of professional respect — and agents deserve tools that help them deliver that at any hour.
Agent-first, always
Listr is a power tool, not a replacement. Agents close deals, build trust, and do the work only humans can. We handle the midnight texts so agents can focus on what matters most.
Honest about limits
We will never claim Listr guarantees sales, leads, or closings. AI can improve speed and consistency — the result of every conversation still depends on the offer, the market, and the agent.
Built to comply
Fair housing, TCPA, RESPA — real estate is one of the most compliance-heavy industries on earth. We build with those constraints in mind from day one, not as an afterthought.
Listr is a product of Nortra LLC.
Nortra is a Texas-based software company building AI-powered tools for real estate and property professionals. Listr is our flagship product — the AI lead-response and follow-up layer we believe every real estate team should have.
We build lean, opinionated software. We don't try to be everything to everyone. We find one painful problem, build the most reliable solution to it, and stand behind it.
Where we've been. Where we're going.
The problem identified
Agents consistently reported losing leads not from lack of skill but from slow or missed responses at off-hours.
Listr v0 built
First SMS-response prototype tested with a small group of solo agents and team leads in Texas.
Phase 1 launched
Full lead-response and follow-up flow goes live — reply in under 60 seconds, 24-hour follow-up, human handoff.
Brokerage onboarding opens
Multi-agent routing and approval workflows ship, opening the platform to mid-size brokerages.
Ready to see Listr in action?
Book a 20-minute demo and we'll walk you through exactly how Listr fits your team's setup.